Pedometer campaign: Let's move – every step counts!

    Logo der HanseMerkur
    HanseMerkur Versicherungsgruppe
    Corporate headquarters
    Siegfried-Wedells-Platz 1, 20354 Hamburg
    Number of employees
    ca. 1.200 Mitarbeiter
    Contact person
    Uta Klietz

Project description

As part of the Occupational Health Management (OHM) programme at HanseMerkur there was a 60- day step counting campaign from August to October 2013. This virtual journey from Hamburg to Amsterdam started on 28 August. Every employee who wanted to take part was given a pedometer. The aim was to walk 10,000 steps each day and reach the Dutch capital in 60 days. Other kinds of sport, such as cycling and swimming, could also be calculated in steps in order to reach the goal under the motto „step by step”. The daily distance covered could be followed online and at the end of the campaign a weekend in Amsterdam was raffled among everyone who had arrived in the city within the 60 days.

In addition to the classic exercise programmes offered by HanseMerkur in its OHM system, such as Zumba, running, company fitness activities and sponsored fitness studio membership, the main aim of this campaign was to motivate as many employees as possible to exercise more. It is becoming increasingly important to integrate exercise into our daily routine – the World Health Organisation recommends walking 10,000 steps a day. Moreover, an additional aim was to promote team spirit. All employees and managers were encouraged to form teams and set off together.

Impacts and benefits

The campaign and consequently the topic of exercise, were high on the agenda in corporate public relations – the campaign spirit was present throughout the company. Employees, trainees and the director of HR were all among the participants.

  • 666 employees participated in all; there were 63 teams.
  • With a total of 419,675,873 steps, the earth was circled 8.03 times in all!
  • 65% of participants reached the target within the time limit.
  • 70% of participants reported that even four weeks after the campaign their exercise habits had remained changed. They were walking more often, they used the stairs instead of the lift and also went for a short walk in the evening.